Three Questions For Test

1). Brand Equity is a set of ( ) that are unique to a brand.
A. prices
B. characteristics
C. logos
D. colors

2). Which one of the following choices is not one of the biggest worries of a company?
A. Remote
B. Multitasking
C. DVR
D. Watching the show and commercials in their entirety

3). IMC 4 Components do not include
A. The Foundation
B. Promotional Tools
C. Intergration Tools
D. Mechanical Tools